Rebranding and TikTok Strategy for a Jewellery Brand
I was brought on for an initial 3-month contract (extended due to results) to elevate Abbott Lyon’s brand positioning and target a new, sophisticated audience.
- Developed and executed a TikTok strategy to engage younger audiences and enhance brand visibility.
- Revamped their messaging to align with the luxury jewellery market.
- Achieved increased engagement and a stronger brand presence on social media platforms.

Social Media Strategy & Influencer Outreach for a Luxury Children's Jewellery Brand
Molly Brown came to me because they needed a refined social media strategy to align with their premium positioning and engage their audience. I developed a bespoke Instagram strategy to create a cohesive, high-end brand presence and implemented an influencer outreach programme to expand their reach and credibility.
- Developed a tailored Instagram strategy that aligned with their luxury brand identity.
- Created a visually cohesive and engaging content plan to attract their ideal audience.
- Implemented a targeted influencer outreach programme to increase brand visibility and trust.
- Provided strategic content guidance to ensure long-term consistency and growth.

Strategy Session and SEO
I worked with Ria, the founder of The Little Blazer Company, to clarify her business goals and explore growth opportunities.
- Outlined potential revenue streams, including collaborations and in-person events.
- Implemented SEO improvements that helped her rank on Google’s first page.

Tailored Strategy Session for a Jewellery Business
In a single session, I worked with the founder of Catch Rhys to create a plan for scaling her business while managing her responsibilities as a mum. We covered:
- Email flows and social media strategies.
- Affiliate marketing and loyalty program implementation.

Bespoke Strategy for a Jewellery Brand Transitioning to Custom Work
This bespoke jewellery brand wanted to shift focus to custom pieces rather than in-stock collections. I helped them:
- Refine messaging to highlight their unique selling point.
- Develop a client referral strategy to bring in new business.
- Explore PR opportunities outside of traditional social media.

Growth Strategy for a Candle Brand
During a one-off strategy session, I helped MSYA:
- Connect with their audience through meaningful storytelling on social media.
- Identify wholesale opportunities and plan outreach to stores.
- Explore new sales channels, including PR and collaborations.

Email Marketing Strategy for a Retail Brand
Reg&Bob needed to revamp their email marketing to engage customers and boost sales. I redesigned their email flows, including:
- A welcome series to nurture new customers.
- Post-purchase emails to encourage repeat sales.
- Abandoned cart and “We Miss You” campaigns to recover lost revenue.
The result? Increased customer engagement and sales growth through MailChimp.

Social Media and Ideal Customer Redefinition
In a one-off session, I worked with Taime Jewellery to:
- Redefine their ideal customer and tailor messaging accordingly.
- Plan website changes to enhance the customer journey.
- Implement email marketing and affiliate marketing strategies.

Ongoing Marketing Support for a Health & Nutrition Brand
I provide full-scale marketing support for this growing nutrition brand, helping them refine their PR strategy, create compelling content and develop a strong social media presence. From strategic brand positioning to campaign execution, I work closely with them to increase visibility, engage their audience and drive long-term growth across multiple marketing channels.